1 December, 2023 — “No Grey” by Leo Burnett Italia on behalf of Stellantis - Fiat was named the ADCE Grand Prix winner tonight at the Awards Gala Ceremony, part of the ADCE Festival ’23 in Barcelona.
Operation “No Grey” turned a marketing idea that usually only involves marketing departments and trade journalists — no more grey cars — into a memorable and spectacular event. Leo Burnett Italia’s communication spread spontaneously around the world and managed, for the first time, to communicate Fiat's main core value: Italian-ness.
The work, which also won a Gold in Brand Experience, PR/Events, also provided the brand with global visibility without the media budget of its competitors.
ADCE ’23: The Best of Design and Advertising Awards
In total, 963 creative works entered the 32nd edition of the ADCE Awards from 28 European countries. The 43 “Gold” winners in each discipline are:
Film & Audio
Print & Outdoor
Interactive & Mobile
Design
Brand Experience
Integrated & Innovation
European Student of the Year
European Best Young Creative
ADCE European Star - Johannes Newrkla Award
“The Forgotten Team” by Dentsu Creative (Portugal) for MEO has taken the ADCE European Star Johannes Newrkla Award.
Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event.
As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility in fulfilling all commercial obligations while upholding their ethical principles. “The Forgotten Team” was a bold tribute to the thousands of migrant workers who died for the 2022 WC.
The Award was created in 2019 and looks for ideas that reflect European values, such as diversity and inclusion, freedom, justice, and peace promotion. In 2020, the Award changed its name from European Star to European Star Johannes Newrkla Award, as a tribute to the founding Member of the ADCE who passed away due to Covid-19.
ADCE Genius Loci Award
“Bottega for Bottegas” by LePub (Italy) for Bottega Veneta gets the ADCE Genius Loci Award
The "Bottega for Bottegas" festive initiative supports and champions Italian artisanal talent across Italy by taking the spotlight from the Bottega Veneta products and shining a light on the other small bottegas products thus letting people know that they can find the pinnacle of Italian craftsmanship in more than one bottega.
The ADCE Genius Loci Award celebrates the values of Europe’s diverse local cultures. It rewards creative excellence with the power to reveal a European location’s distinctive atmosphere, the spirit of a particular place within the exceptionally rich European cultural heritage.
ADCE Equal Star Award
"The Vulva Spaceship" by Innocean Berlin (Germany) for Wer Braucht Feminismus? wins the ADCE Equal Star Award.
To hijack the conversation around the phallic space race and draw attention to its cause, Innocean Berlin and Wer Braucht Feminismus? designed the first ever spaceship shaped like a vulva.
A film was launched to give a behind the scenes look at the project and explain the design process of the spaceship. Actors became scientists and engineers to give the project some legitimacy, all to bring attention to existing inequalities like underrepresentation of women in power and the gender pay gap as well.
This Award has been inspired by the same Award created by the Italian club, and it seeks to reward a work that promotes inclusion, gender equality, fights all forms of discrimination and celebrates the creativity that overcomes stereotypes.
Data and numbers
The countries with the most ADCE winners this year include Germany with 104 winning entries (from which 29 are shortlists), United Kingdom with 46 (six shortlists), Austria with 42 (20 shortlists), Portugal with 35 (10 shortlists), and Spain with 33 (10 shortlists).
Global Creative Rankings
For the first time, thanks to the June 2023 merger with the global The One Club for Creativity, all ADCE laureates will be incorporated into The One Club’s Global Creative Rankings, making it the industry’s foremost global ranking of agencies, brands, work, and creative professionals.
The Global Creative Rankings, to be announced in early January, combines points from The One Show, ADC Annual Awards, ADCE Awards, ONE Asia Creative Awards, The One Club US chapter awards, and Type Directors Club TDC competitions.
Jury Presidents 2023
Under the leadership of Pancho Cassis, Global Chief Creative Officer & Partner, DAVID, the ADCE ’23 Jury Presidents were:
The complete ADCE ’23 jury can be viewed here.
About the Art Directors Club of Europe
ADCE is the platform that allows its creative community to unite, interact, foster, explore, promote and celebrate creativity as a multi-solution approach. ADCE brings creatives together in Europe and beyond through its annual awards, events, educational programs, and publications. Internationally recognized as an authoritative voice, ADCE represents the best of local European advertising and design in an increasingly globalized market. ADCE believes that only being a diverse, connected, and collaborative European creative community we’ll be able to solve the complex problems.
The Art Directors Club of Europe (ADCE) is a non-profit association headquartered in Barcelona. It comprises 21 professional clubs and associations of graphic design and advertising from 20 European countries: Austria, Bulgaria, Cyprus, Czech Republic, Estonia, Finland, Germany, Georgia, Iceland, Italy, Latvia, Lithuania, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, United Kingdom and Ukraine.
Founded in 1990, the ADCE strives to foster excellence in graphic design and advertising creativity at a European scale. The association represents more than 7,000 professionals from the field and gives visibility to the best works accomplished locally.
The current president is Alexander Schill, Global Chief Creative Officer of Serviceplan Group and is now part of the One Club for Creativity, being its European branch.
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