"It's kind of like ad school, except the professors may or may not be wearing pants."
by: Dabitch, Apr 26 2022 - 4:45am
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Sometimes the books we review here are written by people in advertising, rather than about advertising. This is one such case.
by: Dabitch, Nov 2 2018 - 12:06am
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Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour.
by: Dabitch, Jul 19 2017 - 7:59pm
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Of course we want to eat healthy, we say as we munch down on a french fry, ignoring our hypocrisy.
by: caffeinegoddess, Jan 6 2016 - 9:33pm
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Paid Attention by Faris Yakob I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations.
by: caffeinegoddess, May 11 2015 - 1:13am
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Will you look at that Åsk Wäppling is now listed as an author on Amazon...
by: Dabitch, Jul 8 2014 - 6:09am
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Anyone who works in advertising knows about David Ogilvy.
by: Dabitch, Mar 4 2014 - 6:43pm
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What is the Digital State?
What is our Digital State of Mind?
What does the Digital State mean for brands and for businesses?
These are the quest
by: caffeinegoddess, Sep 17 2013 - 8:55pm
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Ever felt like your office is full of tools? Ever wondered if you were one? Ever wanted to get less tooly and better at planning?
by: Dabitch, Jun 24 2013 - 5:02am
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Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals
by: Dabitch, Jan 18 2013 - 10:15pm
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In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", &quo
by: Dabitch, Jan 17 2013 - 10:38pm
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This is a book you need to stuff in every xmas christmas stocking that belongs to an adgrunt or a student of advertising.
by: Dabitch, Nov 18 2012 - 9:15pm
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I have one reason you should get this book. The entire book looks like a comp.
by: Dabitch, Jul 12 2012 - 4:20pm
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If you read the Ad Contrarian, then you know what this book is like.
by: Dabitch, Apr 4 2012 - 9:57pm
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Those who follow @Davetrott on twitter can't help but notice that he retweets anyone who speaks of his new book: Creative Mischief.
by: Dabitch, Sep 6 2011 - 1:19pm
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George Parker, our favorite crusty curmudgeon behind adscam, has written another book.
by: Dabitch, Jul 8 2011 - 1:06pm
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Most of us weren't blessed with a perfect childhood.
by: Dabitch, Apr 27 2011 - 5:58am
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The 19th edition offers a unique opportunity to see the "best of the best" in advertising and design from across Europe.
by: Dabitch, Mar 15 2011 - 8:01am
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by: Dabitch, Aug 10 2010 - 4:43pm
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Teressa Lezzi, while I don't have a problem with this book. I have a problem with the title.
by: Dabitch, May 2 2010 - 4:20pm
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Our friend Sally Hogshead has recently released a new book called "Fascinate" which she calls the most powerful way to influence decision-ma
by: caffeinegoddess, Mar 4 2010 - 1:01pm
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If you enjoyed Made To Stick, with its lively writing style and anecdata way of explaining things, you might want to pick up this one as well.
by: Dabitch, Feb 4 2010 - 3:20pm
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Thanks to Carrie McLaren I got myself a copy of the Survivor's Guide to American Consumer Culture as seen here, posing on a pile of sick bags wit
by: Dabitch, Jul 31 2009 - 8:30pm
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Joe La Pompe, the anonymous French guy who has been publishing twin ads on the web for almost as long as I have been Badlanding ads, has published a b
by: Dabitch, Jul 23 2009 - 5:39pm
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"With a unique blend of humor and insight, Othmer guides us through this rapidly changing business and lets us see the direction in which it is h
by: Dabitch, Jul 22 2009 - 7:16pm
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I want this book pretty dang bad, ABC3D is as much a work of art as it is a pop-up book - each letter moves and some turn into other letters when you
by: Dabitch, Sep 20 2008 - 1:42pm
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I haven't read the book yet, hence it's unrated (if you have read it feel free to share your views).
by: Dabitch, Sep 13 2008 - 12:12pm
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When I first spotted this book, I thought I had died and gone to heaven.
by: Dabitch, Jul 30 2008 - 2:36pm
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This publication is part of the Handson Graphics series - an exciting and unique collection exploring the work of respected and highly talented intern
by: Dabitch, Apr 2 2008 - 12:01pm
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Bob Gill is a genius when it comes to graphic design, and this book is the proof of it.
by: Dabitch, Apr 2 2008 - 12:00pm
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The quick-hit format gives designers easy access to creative ideas.
by: Dabitch, Apr 2 2008 - 12:00pm
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Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how t
by: Dabitch, Apr 2 2008 - 11:58am
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The Internet has profoundly changed the way people communicate and interact with each other.
by: Dabitch, Apr 2 2008 - 11:58am
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Way back in the year 2000 you could win a signed copy of the Luke Sullivan book just by the effort of signing up.
by: Dabitch, Mar 31 2008 - 3:33pm
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72andSunny has published its first book, called "The Ghost of Bobby." It's written by former advertising executive and Glasgow/London-b
by: Dabitch, Mar 5 2008 - 1:46pm
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A lot has changed since the first edition of the now staple creative diet book "Hey Whipple, Squeeze This", not just that Dick Wilson who pl
by: Dabitch, Jan 8 2008 - 4:02pm
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The man who always said "God is in the details" has lost religion and thus put out a book on the subject.
by: Dabitch, Dec 5 2007 - 2:09pm
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Here's another pep talk for you special snowflakes who need someone to remind you to keep your opinions and your backbone, despite what the adgam
by: Dabitch, Dec 5 2007 - 1:50pm
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As a cutting edge communicator, you need to know what is happening. You need to understand the changes.
by: Dabitch, Nov 19 2007 - 12:56pm
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The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.
by: Dabitch, Nov 18 2007 - 10:33am
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Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process.
by: Dabitch, Nov 18 2007 - 10:32am
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Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effectiv
by: Dabitch, Nov 18 2007 - 10:29am
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This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how
by: Dabitch, Nov 18 2007 - 10:29am
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Chronicles an advertising man's journey from Young Turk to scarred veteran --- with pit stops and side trips along the way.
by: Dabitch, Nov 18 2007 - 10:29am
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This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kin
by: Dabitch, Nov 18 2007 - 10:28am
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James B. Twitchell's celebration of the greatest 20 hits of the U.S.
by: Dabitch, Nov 18 2007 - 10:27am
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Came to my plantation, in Springfield township, Philadelphia county, near Flour-town, the 26th of March 1776, A STRANGE RED COW.
by: Dabitch, Nov 18 2007 - 10:27am
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Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days d
by: Dabitch, Nov 18 2007 - 10:27am
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Once again told entirely in a series of e-mails, the further adventures of the characters from e take them into the run-up to Christmas.
by: Dabitch, Nov 18 2007 - 10:26am
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A fast-paced, wickedly funny tale of office back-stabbing and corporate intrigue that unfolds in a succession of escalating e-mails.
by: Dabitch, Nov 18 2007 - 10:26am
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by: Dabitch, Nov 18 2007 - 10:26am
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I've divorced better men than you. And worn more expensive shoes than these.
by: Dabitch, Nov 18 2007 - 10:24am
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Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your b
by: Dabitch, Nov 18 2007 - 10:23am
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Logo design is one of the most crucial and challenging tasks in graphic design.
by: Dabitch, Nov 18 2007 - 10:23am
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We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Nao
by: Dabitch, Nov 18 2007 - 10:23am
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My house, my pool, my horse, my Learjet, my Mercedes, my wife, my toys, my trees, my garden, my cockroach. Now it's really all yours.
by: Dabitch, Nov 18 2007 - 10:22am
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Tom Ford has become one of fashion's great icons.
by: Dabitch, Nov 18 2007 - 10:20am
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How to choose a name and create a catchy mark
by: Dabitch, Nov 18 2007 - 10:19am
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In much the way that the CD replaced the album, the poster has waned as a messaging vehicle.
by: Dabitch, Nov 18 2007 - 10:18am
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This edition of Rockport's best-selling Best of Business Card Design series features an innovative collection of the most current and best work b
by: Dabitch, Nov 18 2007 - 10:16am
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Technology has sent shockwaves of change through the world of commercial art.
by: Dabitch, Nov 18 2007 - 10:16am
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The ability to wield typography is one of those things that is a clear indication of a talented designer.
by: Dabitch, Nov 18 2007 - 10:16am
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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typi
by: Dabitch, Nov 18 2007 - 10:15am
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Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work,
by: Dabitch, Nov 18 2007 - 10:15am
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New in paperback, Outbreak, by gifted youth leader Greg Stier
by: Dabitch, Nov 18 2007 - 10:10am
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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional
by: Dabitch, Nov 18 2007 - 10:09am
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
by: Dabitch, Nov 18 2007 - 10:08am
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by: Dabitch, Nov 18 2007 - 10:07am
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A remarkable range of examples for the idea of visual thinking, with beautifully printed pages.
by: Dabitch, Nov 18 2007 - 10:06am
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The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design.
by: Dabitch, Nov 18 2007 - 10:05am
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by: Dabitch, Nov 18 2007 - 10:04am
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Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking.
by: Dabitch, Nov 18 2007 - 10:04am
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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
by: Dabitch, Nov 18 2007 - 10:03am
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Account planning exists for the sole purpose of creating advertising that truly connects with consumers.
by: Dabitch, Nov 18 2007 - 10:03am
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What makes an advertisement memorable?
by: Dabitch, Nov 18 2007 - 10:03am
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David Ogilvy was an advertising genius.
by: Dabitch, Nov 18 2007 - 10:03am
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A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how y
by: Dabitch, Nov 18 2007 - 10:00am
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Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color.
by: Dabitch, Nov 18 2007 - 10:00am
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the ta
by: Dabitch, Nov 18 2007 - 9:56am
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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most im
by: Dabitch, Nov 18 2007 - 9:56am
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