You have the freedom to choose (your internet provider in Finland.)

Tomorrow (Jan 28th) is Finland's Presidential election and it's a big one because it's the first since they voted to join NATO. Unlike America, Finland has a multi-party system, so they have actual choices. So while they prepare to pull the lever or whatever they do there, the good folks at Studio Lauráeus & ALL CAPS used this moment to remind Finns they also have a choice of internet provider. Using the same kind of electioneering language and visuals, the campaign reminds people that they have the right to choose their internet service from multiple options in Valokuitunen’s network, as opposed to other fiber networks where you are bound to one service provider from day one. By linking the act of voting to everyday choices like selecting an internet provider, the ad encourages people to exercise their rights and contribute to building a better society.

There's also a nice website to go along with it. Good stuff!

Studio Lauráeus & ALL CAPS, Helsinki, Finland

Production Company: Studio Lauraéus

Art Director: Ale Lauraéus

Copywriter: Antti Tähtinen

Chief Marketing & Communications Officer: Lisa Kukila

Communications Manager: Kirsi Jännes

Digital Marketing & Online Sales Manger: Aija Haimola

Digital Marketing Specialist: Riia Vesalainen

Marketing Coordinator: Aukusti Nisula

Marketing Coordinator: Inka Virolainen

Marketing Coordinator: Anna Nimander

Media Agency: IPG Mediabrands Finland (Initiative)

Senior Digital Planner: Rasmus Kuusisto

Account Director: Rikkard Saastamoinen