Women & Co get women thinking about their finances

Women & Co. launched a four market campaign (New York, LA, SF and Chicago) targeting women in each market and introducing the women's financial membership service to them in innovative ways. The guerilla campaign was created and executed by Interference Inc..

In a unique twist, hundreds of actual mirrors were posted throughout the cities with compelling copy lines branded on them. Lines such as: "You're one of a kind. Is your financial plan?", "That smile would go great with a financial future." and "You look like a million bucks. Does your retirement account?"

All mirrors directed passers-by to the Women & Co. website.

In addition to the guerilla postings, street teams are out in force. And as an added hook, they are accompanied by large free standing mirrors also branded with the above lines.The teams are handing out branded compact mirrors to women to remind them to keep looking at their finances.