Saucony brings us a second installment of content in its #findyourstrong campaign. This features Eduardo Garcia, a runner, a chef, a seeker, and a triumph. See, Eduardo was hiking one day he saw fur and black claws lying in the bottom of a drainage. He decided to poke at it with his knife. And was promptly hit with 2400 volts of electricity. And exited in nine different places. That long road to recovery taught him a lot to say the least. For him, every day is an opportunity to get more out of life. Be it cooking, foraging for food, enjoying the outdoors, fishing, or running, or just living. This is quite an inspirational story from a guy who seems like an eternal optimist. Really nice work.
Client: Saucony
Agency: Mechanica
Production: Persuade and Influence
Directors: CO.LAB (Justin Tyler Close and Jeremy Power Regimbal)
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