PS4 - 4ThePlayers / Viking Attack - (2014) :45 (The Netherlands)

"Welcome To The Future Of Play" is an integrated campaign introducing the next generation PlayStation 4 launching this week, hoping to entice the christmas market to buy it and unite the biggest community of players around the world. Basically it's a product demo that takes place within a Viking raid of a village, two players who never seem to survive the attack use the Playstation app to check youtube, ask for cheats and eventually simply invite their mate Nick to help them. "But Nick doesn't have the game?" "It's OK, Nick doesn't need the game!" he shouts before rushing to attack Leeroy Jenkins-style.

Usama Al-Qassab – Vice President Marketing at PlayStation, SCEE, commented:
“With the 'For the Players' campaign we challenged 180 Amsterdam to create an electrifying campaign which would empower, unite and galvanize Players all over the world. Our aim is to build on the 'For the Players' promise, consolidating PlayStation 4's position as undisputed leaders in the next generation console market, as well as proving that PlayStation truly is the best place to play."

Shot in Lithuania, director Ruben Fleischer did his Hollywood best, using a cast of 200 extras, stunt men, choreographers, war re-enactors and drone cameras. Creative was from 180 Amsterdam , and production was Caviar.

Client Credits

Vice President Marketing
Usama Al Qassab
Marketing Director
Isabelle Tomatis
Senior Brand Manager
Adam Grant

Agency Credits

President & CCO
Al Moseley
Creative Directors
Nick Bell, Martin Terhart
Art Director
Stephane Lecoq
Copywriter
Martin Beswick
Brand Director
Emma Holland
Account Director
Simone Raspagni
Strategic Planner
Jonas Vail
Project Director
Meredith Bergonzi
Agency Producer Print
Eleanor Fitzgerald
Agency Producer TV
Bethany Papenbrock
Head of Production
Susan Cook
Production Company
Caviar
Exec Producer
Louise Gagen
Director
Photographer
Producer
Editor : Ruben Fleischer, Vincent Dixon
Neil Cray : Jono Griffith
Post-production : MPC
Music : Wave