Pringles helps promote King Kong film

Pringles is doing a promotion in conjunction with the upcoming remake of "King Kong" with a viral game and online marketing campaign created by digital marketing agency Inbox Digital. The game's at kingkongjump.com, which is being promoted on Pringle's packaging, as well as at Pringles microsite (includes a competition area, e-cards, film trailers, wallpapers and screensavers).

The object of the game is to jump over Pringles cans and try to save the girl from King Kong. Is it just me or is there something wrong with the fact that you have to avoid their product to gain points? Granted, you do get points for the Pringles face.

I was hoping for something more like Donkey Kong, but maybe this is the closest they could make it without infringing on copyright.