Post Coma Branding

Terry Wallis has been making news after waking from a nineteen-year long coma. That's great news for his family, Pepsi, and Milk, but bad news for Chevy.
abc27 has more on the happy story.

"Thrown into a stupor after an auto accident in 1984, he recently spoke his first words in 19 years: "Mom. Pepsi. Milk."
...
Later on, Wallis would react to Chevrolet TV commercials.

"He wouldn't drive a Chevrolet and when the commercials would come on the TV he'd have a fit. He'd shake his head from one side to the other and give some kind of hollering," Jerry Wallis said.

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