The ads feature the comical duo Rahmens (ラーメンズ, Rāmenzu) consisting of Jin Katagiri and Kentarō Kobayashi, who are popular in Japan for their absurd humor.
The ads highlight the benefits of both Macs and PCs. Macs are described as "special," warm, and friendly, making them ideal for relaxing at home after work. On the other hand, PCs are deemed perfect for office use and running a business, although the "PC" admits to only having "business acquaintances." The ads are slightly toned down to avoid being too aggressively anti-PC, which works well in Japan.
Client: Apple
Campaign: "Switch to Mac"
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