Head and Shoulders - "The Chase" / Ando the Spy (2021) :75 (Japan)

A series of animated adventures tells the story of how our hero, Ando the spy, discovers he has dandruff and ultimately overcomes it with h&s Scalp.
“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S.

The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly.

This campaign dramatizes the stigma around male dandruff in an unexpected way by tapping into the popular anime context. The 2.5D animation style used to create the film gives it an extra layer of humor and realism, and most importantly, it’s ignited a conversation that is often considered a taboo by men suffering from dandruff.

Despite repeatedly escaping his nemesis, Detective Takashi and his henchmen, in a chase around the world, he is finally captured.
Asking how the detective constantly manages to find him, he learns that what gives him away really is his dandruff.

But after using h&s scalp, he once again manages to escape – but this time without a trace.

After "The Chase' comes 'Winter Rescue.' In this second film with Ando the spy for Head & Shoulders by CRCR, we journey to a winter in Ando’s past to meet Jiro - his charismatic and close mentor - and learn of the traumatic event that pulled the two apart. After "The Chase' comes 'Winter Rescue.' In this second film with Ando the spy for Head & Shoulders by CRCR, we journey to a winter in Ando’s past to meet Jiro - his charismatic and close mentor - and learn of the traumatic event that pulled the two apart.

Ad Agency:  Forsman & Bodenfors Singapore