“The power of the spots came from being rooted in truth. But the project came together so beautifully because the amazing agency team, as well as the client, were completely focused on providing the best for the campaign,” explains director Atkins. “It was this sense of communal purpose and the drive to enhance the work every step of the way that made the process special.”
Gloveballoons / porcupines, they work every time.
Spot Titles: “Glasses,” “Hands,” “Balloon Glove”
Client: Gundersen Health System
Agency: Preston Kelly
EVP/Creative Director: Chris Preston
Associate Creative Director: Anne Taylor
Senior Copywriter: Charlie Tournat
Senior Broadcast Supervisor: Anne Swarts
Account Supervisor: Ron Hall
Production Company: kaboom productions
Director/DP: michele atkins
EP: lauren schwartz
HOP: Steven Sills
Editorial Company: Drive Thru
Editor: Mick Uzendoski
Composer: Stephen Coates
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