Chicken Licken - Legend of Big John (2018) 2:00 (South Africa)

In this telling of "the legend of Big John" we follow a South African Prince - ‘Big Mjohnana’ - who goes on an epic journey where he discovers Europe. The story is really a metaphor for life - if you’re hungry enough, nothing or no one can stand in your way, you will conquer your hunger and perhaps even change history while doing so. This humorous tale of a 17th-century explorer from the tip of Africa turns the history of colonialism on its head with a wink. It's a controversial and touchy topic in South Africa, but Chicken Licken bring a familiar twist to it that resonates in all their previous campaigns as well - where they put ordinary South Africans at the fore and inspire them to reimagine what they can be. Why not reimagine history too? Instead of Dutch, rocking up on the shores of South Africa, we have this likable character and tribal prince planting his flag on a pier in Holland.

The spot was created by agency Joe Public United, and produced by They Shoot Films and there’s some real movie magic from post-house Chocolate Tribe.

Brand: Chicken Licken®
Client: Chantal Sombonos van Tonder
Agency: Joe Public United
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Roanna Williams
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Strategy: Leigh Taylor
Account Management: Amber Mackeurtan
Agency TV Producer: Yash Raidu
Digital Agency: Joe Public Connect
Senior Digital Designer: Michael Carvalho – Senior Digital Designer
Executive Creative Director: Dylan McLean
Techinical Director: Ben Krawchuk
Senior Digital Developer: Neil Coetzee
Senior Digital Designer: Henno Reyneke
Copywriter: Jeanne Lloyd
Design Director: Aldo Pulella
Senior Project Manager: Ronel Landman
Business Unit Director: Emma Dougherty
Senior Digital Designer: Andre Lopion
Social Media Manager: Phike Mokuene
Head of Social Media: Kalliebree Keynerd

Production Company: they Shoot Films
Director: Grant De Sousa
Director of Photography: Alard de Smit
Executive Producer: Darren Gordon
Lead actor: Lusindiso Zondani
Stylist: Will Boyes
Post-production: Left, Chocolate Tribe, Tessa Ford Production
Production House Producer: Shannon Gloynne
Editor: Evyathar Katz
Colourist: Nick Apostoli
Online Operator: Simone Dokic
Music: Audio Militia
Audio: Lorens Persson
SFX: Choc Tribe Team
Visual Effects Supervisor / Producer: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Compositors: Jannes Hendrikz, Johan Scheepers
3d Artist: Lionel Glenn Ewan, Casey Chelchinskey, Derik van der Berg,
Michael Howard