Cetaphil - "A New Sports Tradition for Dads & Daughters" (2024) :30 (USA)

#GameTimeGlow 💚

Regional Super Bowl buy in Texas.

The commercial by Cetaphil, called "Game Time Glow", cleverly combines skin care and football. It shows a father and his daughter preparing to watch NFL games. The narrative unfolds with an unnamed real-life father-daughter duo eagerly gearing up for their NFL game-watching ritual. The commercial is not just a scripted scenario; it authentically mirrors the genuine bond that developed between this dynamic duo over the course of the season. The genuine experiences they shared throughout the season organically shape the storyline depicted in the commercial, adding an authentic layer to the narrative.

The video ends with both of them enjoying the game together on the couch, with the father sporting multiple friendship bracelets. This trend was highly popularized by fans of Taylor Swift during "The Eras Tour" in 2023. They are both wearing jerseys with numbers 13 and 89; 13 being Swift's lucky number and 89 being the number of her boyfriend Kelce's Kansas City Chiefs jersey.

Please see the Cetaphil's big game spot "Game Time Glow" already in trouble, accused of plagiarism here.

Client: Cetaphil
Spot Title: "Game Time Glow"
Ad agency: /prompt