"Periods are powerful and we made period care to re-affirm that."
August period care shows blood, as is the trend these days after Libresse broke the 'blood barrier' so excellently in 2016, instead of blue liquid. It also uses popular on Instagram models as the cast, some of which label themselves "non-binary", so it's not quite like Freda's period product ads which used transgender models.
"We've all been there, I mean, let's be real. Periods can be a hassle. But they shouldn't be. That's why we created August. To reimagine period care to be powerful and personal, softer, more sustainable, ethical, impactful, tax-free, and made just for you."
Listen, I don't think those are bespoke tampons in that monthly subscription box, mate. so you might be over-promising a little.
Director: Diane Russo
Models: Egypt, Koi King, Sam De La Cruz, and Eli Rallo
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