The Super Bowls ads in 2012 are appropriating pop culture with wild abandon. Audi is no exception, using “Twilight,” and Echo & The Bunnymen to sell the All New Audi S7.
Vampires climbing up trees in a direct lift from the hottest movie franchise since Harry Potter? Yup. Impossibly good-looking hipsters drinking blood in Capri Sun packets? Yup. Special effects for fun, retractable fangs? You betcha.
Really bad dialogue? “Party’s arrived.”
But real questions abound. Like:
Why are we using vampires to sell cars? Why are the headlights the most important selling feature of a new Audi? Why would I want such powerful headlights, unless it’s to be that schmuck who blinds the people in oncoming traffic? And why, oh why are, we trying to make #SoLongVampires a hashtag?
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
- reply
Permalink