UBER teamed up with Revolver Amsterdam to share personal stories of the UBER driver-partners as well as showcase the diverse clientele.

Producing two commercials for this project, this first commercial was shot in Saudi Arabia and directed by Revolver’s talented director Maceo Frost and the second "Cape Town / Mehboob Adam" was shot in South Africa, directed by another Revolver favourite Brett De Vos.

Sidenote: the press release reads: "Capturing bold landscapes and the diverse cultural scenes of Saudi Arabia..." yet I see no diversity at all, I see Saudi. Perhaps "diverse" means something else to other people.

Client: UBER
Production Company: Revolver Amsterdam
Producer: Klaudia Gainza and Ingeborg de boer
Director: Maceo Frost
Creative Director: Florentijn Diepeveen
Editor: Andreas Arvidsson
Composer: Håkan Eriksson
Colorist: Richard Fearon, MPC

Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Alex-the-cat's picture
    Alex-the-cat (not verified)

    Is that Riyadh?

    Jun 16, 2017
  • Dabitch's picture
    Dabitch

    Yes, if the desert surroundings didn't give it away, you can clearly see the Faisaliyah in the skyline shots. The Kingdom building is in profile otherwise you'd recognise that too.

    Jun 16, 2017

Leave a comment